The 30 selected semi-finalists are put to the test at the semi-finals which took place at the ‘Drijvend Paviljoen’ in Rotterdam. The semi-final consists of both an Innovation Market where investors come in touch with the semi-finalist, and a series of pitches by the participants in order to try to convince the jury that they belong in the finals of the Philips Innovation Award 2018. The Innovation Market is not only visited by investors; several hundreds of students and other interested people are able to personally ask all the questions they have on the 30 participants on a personal level. Furthermore, the innovators are able to show their prototypes or product movies to all who are interested. Meanwhile, all participants perform a one-minute pitch in a separate room in front of a jury and a small audience. After, the jury proudly announced the five finalists of the innovator stage and the three finalists of the Rough Diamond stage.