The 30 selected semi-finalist were put to the test at the semi-finals which took place at the ‘Drijvend Paviljoen’ in Rotterdam. The semi-final consisted of both an innovation market where investors came in touch with the semi-finalist, and a series of pitches by the participants in order to try to convince the jury that they belonged in the finals of the Philips Innovation Award 2017. The Innovation Market was not only visited by investors; several hundreds of students and other interested people were able to personally ask all the questions they had on the 30 participants on a personal level. Furthermore, the innovators were able to show their prototypes or product movies to all who were interested. Meanwhile, all participants performed a one-minute pitch in a separate room in front of a jury and a small audience, were after the jury proudly announced the five finalists of the innovator stage and the three finalists of the Rough Diamond stage.