After a thorough selection process followed by the Innovation Market, eight lucky participants are left to compete in the final of the Philips Innovation Award 2017. Five Innovators and three Rough Diamonds. This is the day on which is decided who of them has the most brilliant and innovative idea. All of those participants are trying their very best to become the winner of their category. During the show some intriguing speakers will get the audience on the edge of their seats, preparing them for various rounds of pitches of the finalists. The combination of these inspiring stories alongside the razor sharp pitches make it a truly motivating experience.